Chevrolet, Buick, GMC, Cadillac dealers launch new
online shopping site
- · Combines convenience of the Internet with personal service
- · Enables consumers to choose how to get their next GM vehicle
DETROIT – Chevrolet, Buick, GMC and Cadillac dealers in the
U.S. now have a new online retailing tool available for the growing number of
new car buyers who want to use the Internet to shop for their next vehicle.
The new service, called “Shop-Click-Drive,” enables
consumers to choose a specific vehicle, get estimated pricing, review available
incentives, learn about and choose financing and insurance products, get
information about their trade-in and apply for financing, all online. The
application is available 24 hours a day, seven days a week.
Every General Motors dealer in the U.S. now has the
opportunity to feature “Shop-Click-Drive” on his or her dealership’s website.
GM began piloting the program earlier this year, expanding the pilot over time
to include dealers in eight states. Based on collaboration and dealer and
consumer feedback during the pilot phase, GM has continued to evolve the opt-in
program and is now offering the tool to all of its approximately 4,300 U.S.
dealers.
“We want to make it easier and simpler for dealers
to connect with customers who are looking to combine the convenience of online
shopping with the personal service of a neighborhood dealership,” said GM’s
Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help
us develop ‘Shop-Click-Drive’ to address this need.”
“’Shop-Click-Drive’ is a cutting-edge digital
service that no other automaker has today,” said Todd DeNooyer, general manager
of DeNooyer Chevrolet in Kalamazoo, Mich., and a participant in the pilot
phase. “It’s been a good partnership and has given us a tool to grow our
business and reach out to new customers.”
General Motors Co. (NYSE: GM, TSX: GMM) and
its partners produce vehicles in 30 countries, and the company has leadership
positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture
entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC,
Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its
subsidiaries, including OnStar, a global leader in vehicle safety, security and
information services, can be found at http://www.gm.com
No comments:
Post a Comment