Pro Grade Protection Comes to 2013 Sierra Owners

New maintenance program key component of industry’s best pickup coverage

DETROIT – GMC pickups are engineered to last, and now, 2013 Sierra 1500 ½-ton pickup truck owners will receive a higher level of coverage that includes standard scheduled maintenance. It’s known as Pro Grade Protection.

Pro Grade Protection covers standard scheduled maintenance costs for two years or 24,000 miles – whichever comes first – for all 2013 GMC Sierra 1500s sold between Feb. 1 and Feb. 28, 2013.

Combined with the Sierra 1500’s five-year/100,000-mile powertrain warranty and three-year/36,000-mile bumper to bumper warranty – whichever comes first – Pro Grade Protection delivers the best pickup coverage in the industry.

Coverage is included in the price of the vehicle. Pro Grade Protection includes regularly scheduled oil changes, oil filter replacements, tire rotations and multi-point vehicle inspections. Customers will be eligible whether they lease or purchase and the coverage is completely transferable between owners. See full details of the program here.

 “Pickup owners tend to keep their vehicles longer than most, so it’s essential that GMC holds the Sierra to the highest standards possible,” said Brian Sweeney, vice president of GMC Sales and Service. “We want potential customers to know that our Professional Grade trucks come with class-leading coverage and an engaged dealership service experience.”

  

  

Retail Sierra 1500 sales were up 41 percent year-over-year in January, while total sales were up 39 percent. Sales all Sierra models – including 2500HD ¾-ton and 3500HD 1-ton were up 38 percent retail and 35 percent total, enough growth for Sierra’s best January since 2008.

”A branded program like Pro Grade Protection is going to be outstanding for our dealer network,” said Mike Bowsher, co-chairman of the national dealer council for Buick & GMC. “It not only allows owners to experience our customer-focused service departments, but gives them the opportunity to see the newest vehicles in our showrooms. There’s no better retention tool for us than this.”

GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.